37 Key Starbucks Statistics & Facts To Know In 2022

Starbucks is the most popular coffee chain in the world. With more than 87,000 drink combinations to choose from, every visitor can easily find their favorite flavors, nuances, and ingredients.

From 1971 until now, this brand transformed the way the world drinks coffee, and with more than 33,000 stores on a global basis, Starbucks is growing and spreading on any given day.

How many people drink Starbucks beverages? How much do they spend on such coffee? What is the worth of the company? Does Starbucks use social media to influence its customers?

These and many more questions will be covered in today’s article. Just keep on reading and find out everything you need to know about this popular coffee brand!

37 Starbucks Statistics

1. In 2020, Starbucks had an 11% decrease in sales.

In 2020, Starbucks had a revenue of $21.25 billion. However, that revenue had a decrease by 11% from the previous year when it amounted to $26.809 billion. That revenue in 2019 was the highest so far. Speaking of a decrease, one of the main reasons for such a lower rate of sales was the COVID-19 pandemic and its impact on all industries and sectors, including the coffee market too.

Source: Statista

2. Starbucks has had steady growth through the years.

According to Macrotrends and their data, Starbucks had a steady revenue growth since 2005. Then, the company had revenue of $6.369 million and only three years later, the revenue went up to $10.383 million. That is an increase of more than $4 million in sales in only a couple of years. In 2017, the company sales jumped to $22.387 billion.

Source: Macrotrends

3. The pandemic cost Starbucks $915 million.

Speaking of the COVID-19 pandemic, Starbucks statistics stated that the company lost around $915 million. Only in April of 2020, the company has lost 25% of store sales. With a focus on the US market, Starbucks’ American segment lost $450 million because of the restricted sales, lockdowns, shortened working hours, and a smaller number of customers.

Source: QSR

4. Almost 80% of all coffee shops in the US are owned by Starbucks, Dunkin’, and JAB.

Back in 2019, Starbucks had a 40% of market share and it significantly surpassed all its competitors. According to the Daily Coffee News, coffee chains dominated the American coffee market. Around 78% of all coffee shops in the United States are owned by JAB brands, Dunkin’, and Starbucks.

Source: Daily Coffee News

5. More than half of Starbucks’ sales came from beverages.

The main selling products of the company are beverages. In 2019, 60% of Starbucks’ revenue came from selling beverages. Besides that, 18% of the sales were made by food such as pastries and confections, 8% came from the sales of packaged tea and coffee, while 14% were licensing, royalties, ingredients, and others.

Source: Business Quant

6. Starbucks closed 614 stores in 2020.

In 2020, Starbucks opened 1,117 company-operated stores and 901 licensed stores. That was a total of 2,018 newly opened Starbucks. However, in the same period, the company also closed 310 company-operated and 304 licensed stores. In total, 614 Starbucks were closed during 2020.

Source: Esquire Philippines

7. Dunkin’ and JAB brands follow Starbucks regarding the market share.

According to the data provided by Esquire Philippines, out of the 37,274 branded coffee stores in the United States, 14,875 of them were under the Starbucks name. And that was enough for the company to capture the mentioned 40% of the market share. The same data stated that in second place was Dunkin’ with 26.16% of the market share, while the JAB group was at third place with 12.71%.

Source: Esquire Philippines

8. Starbucks buys 3% of the world’s total amount of coffee.

The data by CompareCamp stated that Starbucks purchases 3% of the world’s coffee which is grown by more than 400,000 farmers. Besides, the company continues to expand its positive influences on the lives of 25 million people worldwide who depend on coffee for their livelihoods. This fact includes a network of 6 farmer support centers around the world, including those in Rwanda, Tanzania, Ethiopia, and Colombia.

Source: CompareCamp

9. Starbucks has more than 33,000 stores in the world.

Globally, there were 32,660 Starbucks in 2020. Starbucks, as the world’s largest coffee shop, had an increase in the number of stores in 2021. Worldwide, there were 33,830 Starbucks in 2021. The United States and China have the highest number of stores. The US has more than 15,000 Starbucks, while China has 5,358.

Source: Finances Online

10. Mexico, Indonesia, and Turkey have a high number of only licensed Starbucks stores.

Besides the United States and China, Japan comes in third place with 1,546 Starbucks stores. Canada has 908 company-operated and 468 licensed stores. The United Kingdom has 298 company-operated stores and 791 licensed ones, according to the data provided by Statista. Latin America, the Philippines, Taiwan, Mexico, Indonesia, Turkey, and Korea are amongst the countries that don’t have company-operated stores, only licensed ones.

Source: Statista

11. In two decades of work, Starbucks was opening 2 new stores per day.

Eat This, Not That! stated that for 20 years, in a time period between 1987 and 2007, the company was opening two stores every day. Starbucks’ popularity increased so rapidly that during these 2 decades, the company managed to open 2 brand new store locations every single day. That’s what happens when the love for caffeine kicks in.

Source: Eat This, Not That!

12. Starbucks spent almost $260 million on ads in 2020.

Marketing, ads, and social media are rather important factors for companies. According to Statista, Starbucks spent $258.8 million on ads in 2020. Starbucks has a long history of multi-million-dollar-worth ads. Back in 2011, the company had its lowest advertising costs of $141.4 million. In 2017, the costs were the highest – Starbucks spent $282.6 million on advertising.

Source: Statista

13. It is projected that by 2024, Starbucks will reach earnings per share growth to 12%.

According to CNCB, Starbucks’ market share in 2020 went up by 18%. By 2023 and 2024, it is estimated that this coffee chain will reach earnings per share growth of 10% to 12%. Starbucks has a new revenue-boosting strategy that includes doubling the number of cold drinks and adding artificial intelligence in the drive-thru lanes. Besides, Starbucks plans to build new stores in the format of urban cafes which means – no seats.

Source: CNBC

14. California accounts for 19% of all Starbucks locations in the United States.

The United States has the highest number of Starbucks stores. According to Scrape Hero, California has the most Starbucks locations – 2,910. That number equals 19% of all locations in the US. Texas comes in as a second runner with 1,195 Starbucks, while Florida has 766. Alabama has 85 Starbucks and that means that there’s one Starbucks for every 57,495 residents. Alaska has only 49 Starbucks locations but that is one store for every 15,127 residents which is considered to be great for the business.

Source: Scrape Hero

15. Alaska has the zip code which is located the farthest from the first Starbucks.

Speaking of Alaska, here is one more interesting fact about this state and its 49 Starbucks locations – the zip code that is the farthest from a Starbucks is in Adak, Alaska. From there, people need to travel 1,044 miles for a cup of coffee.

Source: Brandon Gaille

16.  New York has the highest number of Starbucks stores.

When speaking of cities, the highest number of Starbucks locations are in New York, 241 of them. Chicago comes in second with 184 Starbucks stores, Houston has 148 stores, and San Diego has 141. Los Angeles has 137 locations, Seattle 133, and Las Vegas 125, while in Portland, you can find 107 Starbucks stores.

Source: Statista

17. Vermont has only 8 Starbucks stores.

There are only a couple of US territories that do not have Starbucks stores – Northern Mariana Islands, American Samoa, US Virgin Islands, and Guam. However, Starbucks is planning to open a store in Samoa. Also, there are some states that have just a handful of Starbucks stores. Vermont has only 8 stores, while North Dakota follows with 13 Starbucks locations. Wyoming has 23 locations, and West Virginia and Delaware have 25 locations each.

Source: Scrape Hero and Spoon University

18. Starbucks in Chicago has 35,000 square feet.

According to the Chicago Eater and Insider, Chicago has the largest Starbucks location in the world. It has 35,000 square feet and it’s built on five floors. It also has a rooftop bar. It is located on the corner of Michigan Avenue and Erie Street and it is considered to be the busiest Starbucks in the world.

Source: Chicago Eater and Insider

19. There are almost 90,000 Starbucks combinations to try.

Insider reported that Starbucks offers more than 87,000 drink combinations. So basically, you would never need to order the same drink twice. You just taste the list of core beverages, combine them with the modifiers and the customization options, and you have a new drink to enjoy every single day. Some of the most popular Starbucks drinks are Pumpkin Spice Latte, Tea Late, Hazelnut Latte, and Mint Cherry Mocha Hot Cocoa.

Source: Insider

20. Starbucks uses more than 90 million gallons of milk every year.

There are many different beverages to choose from the Starbucks menu and that means one more thing – a lot of ingredients for all the 87,000 drink combinations. According to Brandon Gaille, Starbucks uses over 93 million gallons of milk per year. That amount is enough to fill up 155 Olympic size swimming pools. Starbucks uses 2.3 billion paper cups every year too.

Source: Brandon Gaille

21. Starbucks had a great share of sales through mobile app orders in 2020.

In 2020, Starbucks recorded an increase in mobile app orders. According to the data provided by The Verge, Starbucks mobile app orders accounted for 17% of all transactions in the first quarter of the year, 18% in the second quarter, 22% in the third quarter, and a record of 24% of all transactions in the fourth quarter. There is no doubt that such an ordering method will see an even higher increase in the upcoming years.

Source: The Verge

22. More than 20% of Starbucks’ customers are aged between 50 and 64 years.

According to the available data, 34% of Starbucks customers are aged between 18 and 29 years. 30% of the store’s customers are aged between 39 and 49 years, while 21% of the customers are between 50 and 64 years old.

Source: Esquire Philippines

23. In the pre-pandemic world, more than 37 million Americans visited Starbucks every day.

FinancesOnline reported that before the COVID-19 pandemic, about 37.8 million Americans visited Starbucks every day. The total numbers of customers per day in 2020 were lower due to the pandemic, social distancings, lockdowns, and other preventive measures.

Source: FinancesOnline

24. An average amount of money spent in Starbucks is up to $20 per week.

The majority of people spend $11 to $20 on Starbucks per week or in numbers, 34.8% of people spend that amount of money. 30.4% of people spend $6 to $10 per week, while 26.1% of them spend $6 to 10$ on a weekly basis. A small number of people spend $21 to $30, and more than $30 on Starbucks beverages.

Source: Spoon University

25. Male visit Starbucks more than females.

Starbucks customers are mostly male, according to Food News. 50% of the total number of customers are male, while 35% are female. The rest of the customers are other or unknown. The same data also stated that females have a wider distribution of incomes, as well as higher incomes but unlike men, they do not have a big habit of visiting Starbucks.

Source: Food News

26. Loyal customers visit the coffee chain 16 times per month.

Coffee lovers tend to visit Starbucks for a weekly pick-me-up or perhaps a special treat. However, according to the data provided by Eat This, Not That!, loyal customers go to Starbucks 16 times per month! That would mean that they visit this coffee chain every other day. Such customers amount to approximately 20% of Starbucks’ sales.

Source: Eat This, Not That!

27. Starbucks had a 60% decrease in the number of employees in 2021.

In 2020, Starbucks had 349,000 employees which is a 0.87% increase than in 2019. However, the company faced a massive decrease of 60% of employees in 2021 when the number of employees fell down to a total of 138,000! The years before, 2018 and 2019 had an increase in the employment sector. In 2017, there was a 5% increase and 291,000 people working at Starbucks. The following year had an 18.9% of the increase and 346,000 employees.

Source: Macrotrends

28. The company spends $300 million on healthcare insurance for all employees.

The Starbucks company gained a pretty good reputation for taking extra good care of its employees. Blue Water Credit states that Starbucks ranks as 80th firm on the list of America’s best employers. One of the best working factors that Starbucks offers to its employees is health care. The company spends $300 million every year on healthcare insurance for all employees that work at least 20 hours per week.

Source: Blue Water Credit

29. On a global basis, women Starbucks employees are paid less.

What is interesting and encouraging about Starbucks is the fact that the brand has 100% pay equity among genders, at least in the United States. According to the data for 2020, there is a slight gap on a global level – men had a 1.7% higher salary compared to female Starbucks employees.

Source: Starbucks Stories & News

30. Starbucks has 70% of female employees.

The data by Starbucks Stories & News and Macrontrends stated that 70.1% of the company’s employees are women, while 29.9% are men. 26.9% of employees are Latinx or Hispanic, while 8% are black. 5.5% are Asian and 4.7% are multiracial. The same data showed that 0.6% of employees are American Indian or Alaskan Native, and 0.6% are Native Hawaiian.

Source: Starbucks Stories & News and Macrotrends

31. Tea and brewed coffee are the only drinks without empty calories.

The Insider reported that the unhealthiest drink at Starbucks has 85 grams of sugar and 510 calories. This drink is grande-sized Cinnamon Roll Frappuccino Blended Coffee and it is full of empty calories and sugar. The same goes for the Red Velvet Cake Crème Frappuccino Blended Crème and White Chocolate Mocha Frappuccino. To avoid sugar overload, tea and regular brewed coffee are the best Starbucks options.

Source: Insider

32. Plain coffee is the most popular Starbucks drink.

The most popular Starbucks drink is plain coffee. However, each city has a favorite specialty drink too. For example, in Portland, that drink is eggnog latte, in Phoenix is iced caramel macchiato, and in Memphis, the favorite specialty drink is white chocolate mocha.

Source: Blue Water Credit

33. Starbucks coffee contains 330 milligrams of caffeine.

According to the data provided by Eat This, Not That!, a grande coffee from Starbucks has the same amount of caffeine as three cans of Red Bull. Such a drink could have up to 330 milligrams of caffeine! A standard 16-ounce cup of brewed coffee contains around 190 milligrams of caffeine. According to the health reports, the daily safe dose of caffeine is 400 milligrams.

Source: Eat This, Not That!

34. Dark roast coffee varieties have less caffeine.

While most customers consume blonde roast coffee because they believe it has less caffeine than the darker varieties, the reality is a bit different. A tall blonde roast coffee has 270 milligrams of caffeine, while a tall featured dark roast only has 195 milligrams, stated the report by Eat This, Not That!. With that in mind, make sure to research a bit the Starbucks offer and menu, just to be sure to know what type of beverages is being ordered.

Source: Eat This, Not That!

35. Starbucks flavored drinks have large quantities of sugar and calories.

The biggest problems with Starbucks beverages are 2 already mentioned ones – sugar and empty calories. And their flavored drinks contain these two factors in large quantities. For example, the classic chai latte from Starbucks contains 32 grams of sugar – the recommended daily maximum sugar intake is just 24 grams!

Source: Blue Water Credit

36. The brand has more than 35 million fans on Facebook.

According to the data provided by CompareCamp, Starbucks is the 4th top-ranked beverage brand with the most Facebook fans worldwide as of 2019. The company has 35,105,096 fans on this social platform. On Instagram, Starbucks has more than 17,8 million followers. Besides, back in 2017, Starbucks was the most pictured food and beverage brand found on Instragam posts – it had more than 49,000 images.

Source: CompareCamp

37. Instagram ads influenced 18% of people.

Speaking of social media, according to the CompareCamp and a 2019 online survey among American consumers, 18% of people said that they had purchased something from Starbucks because of an Instagram advertisement they’ve seen and encountered with. And this is the best example of how powerful social media is.

Source: CompareCamp