For the last couple of years, we have been witnesses to McDonald’s technology innovations. The company started to use more and more self-service kiosks which brought an increase in orders and annual revenue.
Are people willing to spend more by ordering through such a device? Is there any negative factor of this technology?
Find out all the answers in today’s article – we covered all the data about the McDonald’s self-service kiosks!
Top 4 McDonald’s Kiosk Statistics
- 30% of customers prefer to make an order on a self-service kiosk.
- People spend one dollar more per order when using a kiosk.
- McDonald’s has reported a 6% increase in sales.
- A high turnover employee rate is one of the reasons for kiosks.
11 McDonald’s Kiosk Statistics & Facts
1. McDonald’s plans to add self-order kiosks to 1,000 stores each quarter.
McDonald’s is a multi-billion-dollar-worth company that is in the position to use the newest technology in order to provide better customer service, no waiting in lines, and simply a more convenient and quicker way of ordering. The company plans to add self-order kiosks to 1,000 locations each quarter. In a couple of years, it is likely that most McDonald’s locations will offer this simple way of ordering.
2. Around 30% of customers prefer to order from a self-service kiosk.
McDonald’s is one of the most popular fast-food restaurants in the world and long waiting lines to order and be served are nothing new. However, self-ordering kiosks speed up the entire process of ordering and taking over the desired food. The research made by Tillster stated that 30% of customers prefer ordering over a self-service kiosk rather than waiting in the lines to get to the cashier.
3. People want to be able to pay at self-service kiosks.
According to the data and statistics from Forbes, 26% of people under the age of 34 and 16% of those over that age, want to be able to use and pay at self-service kiosks. The kiosk is suitable only for a credit card payment and that is one of the negative aspects of such technology.
4. About 6.5% of US households don’t have a bank account or a debit card.
Speaking of the negative factors of the McDonald’s self-service kiosks, 6.5% of US households, or in numbers, 8.4 million of them, don’t have a bank account or a debit card, which prevents them from paying at the kiosks. At the moment, the kiosk doesn’t accept cash payments but this might change in the future. For now, it is a credit card payment only.
Source: Financial Post and Payments Journal
5. 40% of in-store customers used McDonald’s kiosks in Europe and Australia.
According to the study conducted by the Payments Journal, in July 2019, 40% of in-store customers used McDonald’s kiosks in large European markets and Australia. Since 2019 and due to the COVID-19 pandemic, that high percentage has definitely increased. Besides, many more kiosks have been installed in the stores since then and no doubt many people used them to order.
Source: Payments Journal
6. Customers spend 30% more when ordering through self-service kiosks.
When people look at the ordering screen, they take more time to look at food and drinks images which results in ordering more items. The research by PYMNTS stated that customers tend to spend 30% more money when using self-service kiosks than they originally planned through the traditional ordering line. The more we look on that screen, the higher the chances we’ll order something out of the blue.
7. People spend one dollar more per order when using a kiosk.
TouchBistro’s research found out that using a kiosk to order results in spending around one dollar more per order. This action actually results in a 30% increase in average check size. A great way for fast-food restaurants to increase their revenue.
8. About 20% of customers order a drink through the kiosk.
McDonald’s noticed that while ordering on a self-service kiosk, 20% of customers who didn’t initially order a drink would buy one when it is offered through the kiosk. Images on the screen certainly do influence the customers and make them go out of their comfort zone by trying out new meals and drinks.
9. McDonald’s has reported a 6% increase in sales after introducing self-service orders.
Once the self-service kiosks have been installed, they massively contributed to McDonald’s daily, monthly, and annual revenue. No more waiting in line, no more the need for having cash while ordering. With all the positive factors, no wonder the company noticed a 6% increase in sales.
Source: Business Insider
10. The high turnover employee rate is one of the reasons for installing automatic devices.
For years now, there are demands for higher minimum wage, especially when talking about fast-food employees. The minimum wage is the reason for a 150% of turnover employee rate. By installing automatic devices, McDonald’s won’t have such problems with finding new employees but also, the company will need fewer people so even though the minimum wage might increase, the company will still have smaller costs.
11. By 2023, it is expected that the automated kiosk segment’s worth will be $34 billion.
There is definitely an increase in the usage of self-service kiosks in the fast-food industry. Due to a lot of positive factors and mostly due to a revenue increase, it is expected that the automated kiosk segment’s worth will grow up to $34 billion. No doubt many more fast-food restaurants will install such devices in order to improve their sales.
Source: Research and Markets
To Wrap It Up
The usage of the technology has certainly brought a positive impact to the McDonald’s company. And such an investment brought not only a positive increase on the company’s revenue but also on the customer service. However, all the unhealthy aspects of the McDonald’s meal should definitely be taken into an account. It is maybe simpler and easier to order a meal now but that doesn’t mean you should order it more often than usual.